Sharing BJU’s Story
Our brand is our story. It is what God has been doing at Bob Jones University since our founding in 1927. Each member of the BJU family plays an essential role in telling this story. We are all brand ambassadors for BJU. As such, every interaction we have with one of BJU’s many audiences contributes to our image and reputation as a Christian higher education institution.
BJU Marketing exists to empower the entire university family to share the BJU story with prospective students, their parents, alumni, the community and the world. We strive to align our brand presentation to the university mission, our strategic vision and best marketing, branding, and business practices, and we strive to do it all excellently for the glory of our excellent God, who has called us to serve Him here at BJU.