BJU Brand Communications

Bruins Athletics symbols

BJU Bruins Athletics marks are protected through a licensing agreement with Learfield Licensing. For more information, contact Learfield.

These policies were established to ensure brand consistency and the integrity of Bob Jones University’s Department of Athletics name and marks. The use of the BJU Department of Athletics and BJU Bruins identity are for the express and exclusive usage of designated Bob Jones University departments and licensees.

Separate identity/usage guidelines exist for general university identification. This guide is specific to the BJU Department of Athletics and the BJU Bruins identity.

For more information, please email David Lovegrove, licensing manager and chief marketing officer of BJU.

Download the Bruins Visual Identity guide.