BJU Brand Communications

Alumni Association Symbols

Bob Jones University is a leader in the realm of Christian higher education. Our name and logo are important assets that are recognized around the world.

This document constitutes an identity/usage guide to aid you in creating documents that meet the Alumni Association’s visual identity and quality standards. For approval to diverge from these guidelines, please contact the creative director at Marketing or the chief marketing officer.

The strength of a visual identity system is realized only through consistent application over time. The Alumni Association’s policy is that the official logos, marks, fonts and colors described in this manual are the only approved marks for use.

  1. No other marks, symbols, fonts or colors may be used to represent the Alumni Association as a whole or any part thereof.
  2. These resources are intended solely for use by the Alumni Association, Bob Jones University and officially authorized groups. Any individual, group or company external to the Association requesting further information regarding the use of our marks should contact the creative director, Mark Fuller.
  3. Any official materials associated with the Association that the public may see—whether in print, online or around campus—must include one of the elements below.
  4. Official Alumni Association materials must be produced by the Alumni Association or Marketing. If you are unsure about a particular project, contact the Alumni Office.


The logo is a combination of the Bob Jones University shield and Alumni Association name, with the shield placed above the text. This combination has been carefully crafted, and it is not acceptable to alter or simulate.

The shield serves as the primary emblem identifying Bob Jones University. It is comprised of quarters resembling a heraldic shield.  Learn more about the Charges (icons on the shield).

BJU Alumni Association logo
Alumni Association logo with University name

This is the primary logo and should be used in most situations. It is available in the two-color version shown above and simple black-and-white version.

Alumni Association logo without University name

This logo is used for internal communication, primarily on campus.

Official Affiliate Alumni Groups

This logo is used by official affiliate groups. Alumni who have an established history of meeting together may seek official affiliate status by contacting the Alumni Office. Upon reviewing the intents, actions and plans of the alumni group in comparison to the Association’s stated mission, the Association may confer affiliate status upon the group. The Association may remove this status at anytime.


The logo must be surrounded on all sides by clear space of no less than one-fourth the width of the logo. Elements should not be used as background textures.



Minimum Sizes

For the greatest impact and readability, minimum mark sizes have been established for both printed materials and online/electronic use. Digital sizes listed below are for use only on screen. The pixel dimensions listed should never be used for print files.

Minimum acceptable print size of the association logo is ¾” wide.
Minimum acceptable digital size of the association logo is 115 pixels wide.


For the protection of the institution, university marks have been registered with the United States Patent and Trademark Office, the State of South Carolina, and/or international patent offices, or all three.

No mark may appear at any time without the ® or ™ as designated in the original files.

In addition to trademark protection, the athletic marks are also protected through a licensing agreement with Learfield Licensing. For more information, see the Bruins Usage Guidelines or contact Learfield.


For advice and recommendations, contact the Alumni Office or Mark Fuller, creative director.

Approvals must be handled through the creative director or chief marketing officer.