Our core messaging

BJU tagline

PURSUE A HIGHER CALLING.

Downloadable logos with tagline coming soon.

BJU Promise

We prepare each student to Pursue a Higher Calling—anchored in truth, mentored in wisdom, and strengthened in faith.

Mission statement

The heart of BJU’s mission is this: Within the cultural and academic soil of liberal arts higher education, Bob Jones University exists to grow Christlike character that is scripturally disciplined, others-serving, God-loving, Christ-proclaiming and focused above. Read our full mission.

Core Values

• Love for and faithfulness to God and His Word
• Unashamed testimony for Jesus Christ, the only Savior
• Edifying love for God’s people

The Creed

We believe in the inspiration of the Bible (both the Old and the New Testaments); the creation of man by the direct act of God; the incarnation and virgin birth of our Lord and Saviour, Jesus Christ; His identification as the Son of God; His vicarious atonement for the sins of mankind by the shedding of His blood on the cross; the resurrection of His body from the tomb; His power to save men from sin; the new birth through the regeneration by the Holy Spirit; and the gift of eternal life by the grace of God.