BJU Brand Communications

Our core messaging

BJU tagline


Downloadable logos with tagline, here.

BJU Commitment

We are committed to providing an outstanding Christian liberal arts education purposely designed to inspire a lifelong pursuit of learning, loving and leading.

Mission statement

The heart of BJU’s mission is this:¬†Within the cultural and academic soil of liberal arts higher education, Bob Jones University exists to grow Christlike character that is scripturally disciplined, others-serving, God-loving, Christ-proclaiming and focused above. Read our full mission.

Core Values

  • Love for and faithfulness to God and His Word
  • Unashamed testimony for Jesus Christ, the only Savior
  • Edifying love for God’s people

The Creed

We believe in the inspiration of the Bible (both the Old and the New Testaments); the creation of man by the direct act of God; the incarnation and virgin birth of our Lord and Saviour, Jesus Christ; His identification as the Son of God; His vicarious atonement for the sins of mankind by the shedding of His blood on the cross; the resurrection of His body from the tomb; His power to save men from sin; the new birth through the regeneration by the Holy Spirit; and the gift of eternal life by the grace of God.