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Implementing BJU’s visual Identity

These brand guidelines function as a visual identity manual to provide specific guidelines and standards for implementation of BJU’s visual identity system.

The strength of a visual identity system is realized only through consistent application over time. The University’s policy is that the official logos, marks, fonts and colors described in this manual are the only approved marks for use across the entire University. No other marks, symbols, fonts or colors may be used to represent the University as a whole or any part thereof.

These resources are intended solely for use by the University. Any individual, group or company external to the University wishing further information regarding the use of our marks should contact the creative director, Mark Fuller.

Any official public materials associated with the University—whether in print, online or on campus—must include one of the official university symbols. Most high-visibility corporate materials are produced by Marketing Communications.