BJU Brand Communications
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Licensing

The University name and marks are registered trademarks and may only be used with permission of the University or by registered license holders.

academic MARKS

The university name and academic marks, including the crest, shield and logotype, are reserved for use by the University and its entities, and then only in compliance with the brand guidelines. Any other use of the name or marks requires direct written permission from the license manager, David Lovegrove. At this time, BJU does not license production of the academic marks.

athletic marks

The BJU Bruins athletic logos, trademarks, mascots and name are reserved for use by the University and its entities, and then only with permission of the license manager and in compliance with the brand guidelines. The Bruins logos should never appear with or in place of the university logo or wordmark.

All items carrying a Bruins name, logo or wordmark must be produced by a licensed vendor. The athletic logos are available to organizations that have signed an agreement with Licensing Resource Group (LRG). For more information, contact LRG at LRGUSA.com. Any exception to this policy must be granted in writing by the license manager, David Lovegrove.