BJU Brand Communications
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Bruins Athletics symbols

These policies were established to ensure brand consistency and the integrity of Bob Jones University’s Department of Athletics name and marks. The use of the BJU Department of Athletics and BJU Bruins identity are for the express and exclusive usage of designated Bob Jones University departments and licensees.

Separate identity/usage guidelines exist for general university identification. This guide is specific to the BJU Department of Athletics and the BJU Bruins identity.

For more information, please email David Lovegrove, licensing manager and senior manager of BJU Marketing Communications.

Download the Bruins Visual Identity guide.