BJU Brand Communications
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Our core messaging

BJU tagline

Build Faith. Challenge Potential. Follow Christ.

Read an expansion on the tagline.

Mission statement

The heart of BJU’s mission is this:¬†Within the cultural and academic soil of liberal arts higher education, Bob Jones University exists to grow Christlike character that is scripturally disciplined, others-serving, God-loving, Christ-proclaiming and focused above. Read our full mission.

Core Values

  • Love for and faithfulness to God and His Word
  • Unashamed testimony for Jesus Christ, the only Savior
  • Edifying love for God’s people

The Pledge

Bob Jones University is determined that no school shall excel it in the thoroughness of its scholastic work and, God helping it, in the thoroughness of its Christian training.

The Creed

We believe in the inspiration of the Bible (both the Old and the New Testaments); the creation of man by the direct act of God; the incarnation and virgin birth of our Lord and Saviour, Jesus Christ; His identification as the Son of God; His vicarious atonement for the sins of mankind by the shedding of His blood on the cross; the resurrection of His body from the tomb; His power to save men from sin; the new birth through the regeneration by the Holy Spirit; and the gift of eternal life by the grace of God.